Mercedes Teases Entry-Level Concept To Debut At IAA Munich Auto Show

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Mercedes-Benz will reveal a new concept at this year’s IAA Mobility auto show in Munich, Germany. It showcases the company’s vision for the “Inbound” segment. Last year, the automaker announced it would be overhauling its product portfolio into three categories, and we got a peek at that future lineup with a teaser showing off a sleek sedan.

The model looks a lot like the silhouette of the vehicle Mercedes leaked for 2022, but the new image is a bit more revealing in several aspects. It flaunts a sleek greenhouse, a shortened rear deck, and white accents along the body lines. It previews entry points to the lineup, with Entry Luxury, Core Luxury, and Top-End Luxury partitioning the portfolio.

Mercedes-Benz Entry Segment Concept Teaser
Mercedes-Benz Entry Segment Concept Teaser

Lightening the image in Photoshop (compared to above) reveals more detail and the company attempts to hide other parts of the body. We may have to wait for another teaser or full reveal to get a look at its front and back fascias.

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What we can see includes the side mirrors attached to the A-pillar. The white accents also appear to suggest a prominent styling line that extends from both ends of the vehicle towards the B-pillar. One thing missing from the teaser is a visible door handle, but it doesn’t look like the car has strayed too far from the brand’s current styling ethos.

Mercedes didn’t provide any new details about the concept with this announcement. However, the Entry Luxury production model is supposed to be on the MMA platform and could debut in 2024, so seeing a concept later this year lines up with that. While full electrification is the future for the company, the new MMA architecture can accommodate an internal combustion engine even though Mercedes designed and optimized it for an electric powertrain.

And Mercedes will be touting its EV endeavors at this year’s show. This will be the first time the company has in one location the entire range of current electric models across each brand. The event will also be home to the world premiere of the new E-Class All-Terrain. It will share powertrain and styling details with the rest of the model lineup.

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It will also showcase future electric and electrified models and concepts, including the Vision EQXX and Vision One-Eleven. Attendees will be able to experience the lineup, with the company set to offer passenger rides in a fleet of 30 electric and electrified models at the show.

IAA Mobility begins on September 5 and lasts until September 10. The event is still far away, but we know Porsche will be showing off an electric concept while Volkswagen will reveal its sporty styling. ID. 7 GTX with all-wheel drive and more power. Opel will be the only Stellantis brand attending this year’s exhibition.