The electric car price war will mean the death of hundreds of brands in China.  Europe, a matter of time

The electric car price war will mean the death of hundreds of brands in China. Europe, a matter of time

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Between 2018 and 2020, heavy aid from the Chinese government, as well as the implementation of ambitious emission reduction targets, led to a flood of new electric car brands. An explosion that led to the birth of up to 200 new players, who now face the harsh reality of the price war that threatens to wipe out practically all of them.

According to a report by the economic service of the Japanese daily nikkeiThe number of manufacturers of so-called “new energy vehicles”, that is, vehicles with electric or at least hybrid propulsion, will drop in China from the current 200 to between 5 and 8 in the coming years.

The reasons are mainly limited to the enormous pressure on prices which has been produced by the lower demand at the beginning of the year, as well as by the fall in the prices of materials, which has favored the groups with the highest sales volume.

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These have been able to initiate a drop in the prices of their vehicles. Some sharp falls that have also had an impact on the demand of some consumers who are afraid to buy, and that prices will drop again in a short time.

According to analysts, only those manufacturers who have a good economic base will survive enough to cushion turbulence, and those with a large production capacity, which facilitates the achievement of a robust economy of scale.

Estimates indicate that only those manufacturers that have a large group behind them as support will be able to stay in the market, which will give rise to many mergers, and those with a production capacity of more than 3 million units per year.

Western manufacturers face a disaster in China with hundreds of thousands of combustion cars that they will not be able to sell

This will mean that in less than ten years, Of the 200 brands operating in China, there will only be eight major manufacturers at most.

One of the exceptions may be, according to Nikkei, brands such as Xpeng. One of the startups born in the heat of Chinese public aid that does not have a large volume, just 120,000 units last year. But his collaboration with the giant xiaomi it will allow you to enjoy a higher profile and get around this riddle.

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But it is clear that difficult times are coming for the groups that have not done their homework with the electric car, many of which will be able to join that list of disappeared brands, and that is certainly a trend that will spread to Western markets. The question is when.