GM And Netflix Partners To Promote EV, Super Bowl Commercials To Initiate Efforts

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The next time you start a Netflix show, there may be a new star on the screen – EV. General Motors and Netflix are partnering to “give electric vehicles the stage they deserve,” and that means putting GM’s EVs in some of the entertainment service’s most popular shows and movies. GM and Netflix will launch a commercial during this year’s Super Bowl on February 12 to kick off the campaign.

Will Ferrell, who has starred in previous GM commercials, is back, this time exploring the world of Netflix’s newest fan-favorite show. Two short teasers that GM released ahead complete commercial have the actor ask for directions from the zombies inside Army of the Dead and humbly philosophize in the backseat of the new Blazer EV Squid Game worker in the driver’s seat.

“Entertainment has a huge impact on culture,” said Global GM Chief Marketing Officer Deborah Wahl. “We want to make EVs popular on streaming, small screen and silver to build an EV culture through storytelling that combines the experience of driving and owning an EV.”

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Some of the select Netflix shows where you’ll see EV GM include season four of Love is Blind, season 7 of Queer Eye, and the new Unstable. The show will feature the Chevrolet Bolt EUV, GMC Hummer EV pickup and Cadillac Lyriq. Bolt EV and Blazer EV will also make appearances.

As well as showing GM’s new cars in prominent on-screen roles, Netflix will also educate makers on how electric vehicles can aid in storytelling. Netflix will also take action to be more sustainable behind the camera, powering everywhere and optimizing its energy use.

GMs are no strangers to how movies and TV shows can impact pop culture. The fifth-generation Chevrolet Camaro graced the silver screen in two Transformers movies before going on sale for the 2010 model year. While GM’s EV won’t be the star of the show like the Camaro more than a decade ago, it should raise awareness about the automaker’s newest EV.

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